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Blog Benedict Evans Blog Benedict Evans

Apple, Fedex and the cookie apocalypse

We’re now a couple of weeks into Apple’s latest iOS privacy move. If you want to track users between apps and the web, or from an ad through the app store to an install, then you need to ask permission, and Apple has deliberately framed the question such that almost no-one will say yes.

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Blog Benedict Evans Blog Benedict Evans

Resetting the App Store

Apple launched the App Store in 2008, and tightened up the payment rules in 2011, and we’ve been arguing about it ever since. In many ways the issues haven’t really changed - it’s just that the numbers got a lot bigger.

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Blog Benedict Evans Blog Benedict Evans

Step changes in ecommerce

The recent lockdowns led to a forced adoption and forced experiment, and a lot of future growth was pulled forward into a couple of quarters. The UK had a much more rigorous lockdown than the USA, and it had a much larger increase in e-commerce adoption.

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Blog Chandar Lal Blog Chandar Lal

Do Amazon ads bring in more cash than AWS?

There’s an old and common narrative around Amazon that it doesn’t make money, it sells below cost, it’s subsidised by investors and in particular it’s subsidised by AWS. People tend to repeat these to each other as though they’re unquestionable true, but they’re either debatable or objectively false.

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